Best and Worst Weather Days in the UK
For our latest campaign, Andrews Sykes partnered with DTN – a global provider of independent weather insights – to uncover the days of the year where the UK is most likely to experience the best – and worst – weather.
This was calculated by collecting weather data from the last 30 years of weather data from local weather stations.
12 major cities in the UK were selected for the study, and a piece of consumer research, using OnePoll.com, was conducted to uncover further data about the types of weather Brits prefer best, which would inform how the 30 years of data from DTN was analysed.